TRACKS
Turning execution pressure into operational control
Execution is where strategy is tested, every single day.
You may have a clear strategy and ambitious targets, but in a world shaped by geopolitical shifts, volatile markets and constant disruption, results are determined by how well you execute when reality intervenes. Plans only create value if they can be translated into fast, informed decisions on the floor.
That is why Supply Chain Execution Day is built around three specialised tracks, each addressing a critical layer of execution. Together, they help you bridge the gap between high‑level planning and operational reality, from decision‑making and orchestration, to warehouse execution and transport control.
Whether you are steering the end‑to‑end supply chain, optimising warehouse performance or managing transport in volatile markets, these tracks provide practical insights, real‑world cases and solutions that work in daily operations.
Logistics Control Towers & Order Management
This track focuses on the operational brain of the supply chain: the execution layer where plans turn into decisions and disruptions are resolved in real time.
Most organisations have planning in place. The real challenge starts when reality intervenes — delayed inbound shipments, capacity shortages, changing customer priorities or geopolitical shocks. This track explores how leading companies are closing the gap between S&OP intentions and daily execution by putting control towers, order management, and decision support at the centre of their operations.
Rather than isolated visibility, the emphasis is on end‑to‑end orchestration: connecting orders, inventory, logistics and customer commitments, and actively steering the network when conditions change.
You will see how companies:
- Use Order Management Systems (OMS) and Distributed Order Management (DOM) as the starting point of execution — deciding where, when and how customer orders are fulfilled across complex networks
- Move to real‑time exception management, replacing manual firefighting with structured decision workflows and clear ownership
- Balance inventory across multiple echelons, improving service levels while controlling working capital
- Integrate returns management into execution, treating reverse flows as a managed process rather than an afterthought
- Translate data into decisions, using control towers and decision support tools to act before disruptions escalate
The track also looks ahead to the next maturity step: cross‑functional command centres and digital supply chain twins, enabling scenario analysis and simulations to test the impact of decisions across the entire network.
In essence: this track is about gaining operational control, improving responsiveness under pressure, and making better decisions faster.
For who: Supply chain directors, logistics leaders and operations managers who need more control, faster response times and better decision‑making in daily execution, not dashboards that only explain what went wrong yesterday.
Warehouse Management & Automation
This track is all about the physical execution engine of the supply chain: the warehouse. As customer expectations rise and labour becomes scarcer, warehouse operations are under constant pressure to do more; faster, more accurately and with fewer people.
In this track, we focus on how organisations are modernising warehouse execution in practice, by combining Warehouse Management Systems (WMS), automation, and data‑driven optimisation. Not as isolated projects, but as an integrated approach to improve throughput, resilience, and scalability within the four walls.
The emphasis is firmly on what works on the floor and what does not.
You will see how companies
- Use WMS as the operational backbone, standardising processes, improving control and creating a stable foundation for further optimisation
- Apply automation and robotics, such as AMRs, shuttle systems and picking technologies, to increase throughput and reduce dependency on labour, with realistic ROI expectations
- Modernise step by step, upgrading systems and processes without shutting down daily operations
- Forecast and plan warehouse labour more effectively, aligning capacity with fluctuating demand
- Use digital warehouse twins and data analytics to simulate changes, test improvements, and drive continuous optimisation
Real‑world case studies play a central role, including honest lessons learned: where automation delivered value, where it underperformed, and what organisations would do differently next time.
In essence: this track shows how warehouses are evolving into high‑performance fulfilment hubs, delivering speed, accuracy and reliability under real‑world constraints.
For who: Warehouse managers, operations leaders and supply chain professionals who are responsible for daily performance, staffing and service levels, and need solutions that can be implemented and scaled in real operations.
Transport & Freight Management
This track focuses on the execution of transport across the supply chain, where complexity, volatility and disruption are often most visible. Fluctuating capacity, delays, rising costs and sustainability requirements make transport execution a daily balancing act.
In this track, we explore how organisations are improving the planning, execution, and monitoring of transport flows by using Transport Management Systems (TMS) and real‑time visibility solutions. The emphasis is on moving beyond administrative transport processes towards data‑driven, proactive and resilient logistics operations.
Not just reacting to issues, but anticipating and steering transport performance when conditions change.
You will see how companies:
- Plan and execute transport more effectively, including carrier selection, routing, and consolidation across complex networks
- Use real‑time transportation visibility platforms (RTTVP) to proactively manage delays, disruptions, and exceptions
- Apply scenario‑based decision‑making, enabling faster adaptation when capacity, costs or routes suddenly change
- Improve transport reliability and responsiveness, even under volatile market conditions
- Measure and reduce transportation carbon emissions, aligning transport execution with sustainability goals and regulatory pressure
Real‑world cases show how organisations use TMS and visibility data to make better operational decisions, improve collaboration with carriers and create transport networks that can absorb disruption without losing control.
In essence: this track is about building transport networks that are not only efficient, but also flexible, resilient, and responsive when conditions inevitably change.
For who: Transport managers, logistics leaders and supply chain professionals responsible for service reliability, cost control and day‑to‑day transport execution, who need practical tools to manage complexity and uncertainty.