WAREHOUSE MANAGEMENT & AUTOMATION

Dennis de Bruijn, Managing Director, On-Deck

Many wholesalers eventually face the same challenge: a growing product portfolio, limited warehouse space, and increasing operational pressure. The first instinct is often to expand or relocate. But is that always the right solution?

In this practical and experience-driven session, Dennis de Bruijn of On-Deck shares how the company addressed this challenge by rethinking its warehouse operations. As a leading wholesaler of premium watersports equipment, On-Deck supplies retailers, shipyards, sailmakers, and industrial customers on a daily basis. As the assortment continued to expand, available storage capacity became increasingly constrained.

Dennis will take the audience through the decision-making process, the considerations involved, and the reasons behind On-Deck’s first step towards warehouse automation. He will explain how the company implemented two Kardex Shuttle systems to maximize the use of existing space while preparing the operation for future growth.

Rather than focusing solely on technology, this session highlights the operational challenge, the chosen approach, implementation lessons, and the tangible results achieved. Attendees will gain valuable insights into how smarter warehouse design and automation can create additional capacity—without the need for expansion.

3.30 -3.45 PM CET