KEYNOTES

Creating agility to turn strategy into results

For many years, supply chains were largely predictable. Planning, forecasting, and optimisation were often enough to keep operations running smoothly. Today, businesses face a very different reality. Geopolitical tensions, supply disruptions, labour shortages, and changing customer demands have made uncertainty a permanent factor.

Saša shares how organisations can build the agility needed to perform in an increasingly unpredictable world, and how to ensure strategic goals result in operational performance, customer value and business growth. She will discuss how end-to-end visibility, aligned decision-making and flexibility across the supply chain network help organisations respond faster when plans no longer match reality.
Drawing on her experience leading supply chain operations across 24 European countries, Saša will show why agility is no longer a capability for exceptional circumstances, but a core requirement for delivering consistent customer value. You will hear how you can create the options, resilience and organisational flexibility needed to keep serving customers when conditions change.

Saša de Jong is Vice President Supply Chain & Operations at Kramp, one of Europe’s leading partners in aftermarket parts and accessories for the agriculture, forestry & landscaping, and construction sectors. With 75 years of family ownership and strong presence across Europe, Kramp combines local customer proximity, with network scale and assortment breadth. All to proactively partner with customers and support their growth.

With her leadership experience across Europe and North America, Saša brings cross-cultural and cross-functional perspective to complex business challenges. Her expertise spans strategic transformation, operational excellence, and organizational development, enabling her to effectively align people, processes, and business objectives. In her current role, she leads Supply Chain and Operations teams, servicing customers across 24 European countries. She is driving end-to-end Supply Chain performance with an unwavering focus on customer value and business impact. Known as an entrepreneurial and enthusiastic bridge builder, Saša thrives on connecting people, ideas, and functions to achieve results.

She is passionate about creating positive, high-performing cultures and enabling teams to succeed. She is valued for her ability to bridge strategy and execution, transforming vision into tangible results, focusing on turning strategic ambitions into measurable outcomes while fostering engagement, accountability, and continuous improvement throughout the organization. At the core of Saša’s leadership approach is a relentless focus on customer centricity.

Building for Growth: Lessons from Quooker's new distribution centre

As companies grow, their logistics operations must evolve with them. But designing a future-proof distribution centre is only part of the challenge. Making it work in practice is where the real learning begins.

Pieter takes participants behind the scenes of Quooker's new distribution centre and the company's ambitious growth program. He will discuss how the new facility supports future growth, the role of automation in increasing capacity and reliability, and the operational realities of implementing large-scale change.

Pieter will also share the lessons learned along the way, including challenges related to data, system architecture, and day-to-day execution. This is an honest account of what it takes to translate a growth strategy into operational results while maintaining service levels and fulfilling the promise made to customers.

Pieter Jonkman is Logistics Manager at Quooker, the innovative Dutch company known for its boiling water taps and strong international growth ambitions. In his role, he is responsible for the logistics operations supporting this growth, including the recent opening of a new distribution centre to further scale and professionalise the supply chain.

With over 15 years of experience across the Dutch floriculture sector, L’Oréal, and Quooker, Pieter brings a pragmatic and hands-on approach to supply chain execution. He focuses on ensuring reliable operations while continuously improving performance in a dynamic environment.

Pieter combines a strong operational mindset with a people-first leadership style. He believes that sustainable results are achieved by putting people, fun and safety first, creating engaged teams that deliver impact on the floor every day.